An Ideal Selection

Here’s a nice display of Acme Markets products, circa 1965/6 - an era when many supermarkets were just beginning to recognize the revenue potential of house brands and thus began sprucing them up to maximize sales. The “eye” logo on the packaging of some of these items preceded the stores’ new image (as featured in the previous post) by a couple of years. I notice that some of the products are labeled under their main brand “Ideal” but also under the “Farmdale” or "Glenside" brands, leading me to wonder if Acme sold under the other brands on a wholesale basis or through their Rea and Derick Rexall stores. Also, check out the "One Whole Chicken" in a can on the top shelf. Mmm!