By the early 1960's, some new Thriftimarts featured toned-down "T's", possibly owing to zoning or cost reasons. Even so, the stores provided very nice examples of mid-century modern supermarket design, as these photos of new units from 1963 attest. The first photo is of a Santa Ana store (1308 Edinger Street), the second is from 1117 Los Angeles Ave., Simi Valley.
I remember the commercial jingle:
ReplyDeleteEveryday's a special day at Thriftimart
Everyday's a special just for you
Whatever you put in your shopping cart
You save and save at Thriftimart
Cause everyday's a special day at Thriftimart
Thanks for supplying us with the entire verse! I only knew the first line previously. I'd love to find an audio file for that.
ReplyDeleteHi does anyone know Thriftimarts old Long Beach ave. warehouse address? (from the 70's and 80's) it housed the Deli, produce, and liquor at the time.
ReplyDeleteFitzsimmon's Stores also acquired two Cliff Jolly's stores after Jolly was killed in a car accident. They were purchased through receivership.
ReplyDeleteFitzsimmon's also acquired seven Young's Market stores, around the same time the name was officially changed to Thriftimart.
From Deli News article about Earl Anderson, Thriftimart's Delicatessen Manager, December 1964.
Oh, how great to hear all these comments about Thriftimart. We had one in San Diego in the 60's that as a nine year old, my folks would send me to pickup last minute meal items. (It was a different world back then. I often had my five year old sister with me!) The jingle was one of the best ever composed. Gosh, I miss it and the big, red T, as well.
ReplyDelete