Here are a couple of nice 1960 interior views of Stop & Shop’s Natick, Massachusetts store. In addition to the great use of color and the classy design scheme (standard for S & S at the time), they also show a wall-length store directory – something that was a very common feature of chain supermarkets from the 1940’s through the sixties. These directories are now very rarely seen, the valuable wall space now usually taken up by…uh…nothing. Granted, stores were smaller then and the full span of the wall would have been more easily visible because of this.
I look at this and think it would be nice to have them back – maybe an electronic plasma screen version, like the highly graphical, ever larger ones used for airport arrival/departure boards. C’mon, marketing people!