These day and night photos are of a new Sears store opened in Daytona Beach, Florida in 1955. The store was located at the intersection of Beach Street and 3rd Avenue, just off of the west end of the Broadway Bridge (U.S. 92, which traverses the Intercoastal Waterway) and across from Riverfront Park. The building still exists.
The last two photos are detail shots of two of the store entrances showing the famous “Satisfaction Guaranteed or your money back” slogan, which graced Sears entrances through at least the early nineteen-seventies. Many examples of this can still be seen on Sears stores today.