A stylishly dressed mother, with stylishly dressed daughter in tow, shops the Kmart intimates department. A family stuffs a mother lode of purchases, including a color TV, into their car, and a young girl gazes adoringly at Kmart’s return policy, (maybe thinking “gee, Mom really is safe when she shops at Kmart!”, the company’s slogan that was introduced in ‘68), these scenes are circa 1968/70.
By the close of the sixties, the success of Kmart was truly astounding by nearly all measures. A typical variety chain at the start of the decade, the S.S. Kresge Company had roared away from the pack, with no slowdown in sight. From a single Kmart in March, 1962, the chain had grown to 365 units, with 60 to 75 more planned for 1970. In 1960 Kresge’s annual sales were $ 483 million, and by 1970 they were $2.5 billion and growing by 25 percent a year, a trajectory that would be the envy of any company.