A bit more on Ralphs before a brief pause in the story. This photo is from 1962, and appears once again by courtesy of the Los Angeles Public Library. This photo was commissioned by Foster and Kleiser, the famous billboard company, for an unknown promotional purpose. The sign is typical of Ralphs (much more so than the one shown in the last post) in the 1958-62 period.
Note the multi-colored “LIQUORS” sign, standard issue for many L.A. supermarkets (sort of suggests a similar psychological effect to saying “free balloons”, right?), and the sale posters above the awning instead of their usual place of honor on the store windows. I can picture the store’s maintenance man up there changing the posters, cigarette dangling, muttering “Beans down 2 cents a can. Why don’t they make up their @#%& minds?”
That also looks like a pick-up window at the snack bar/café. If anyone remembers this location, please clue us in!
Mike S. was kind enough to identify this store as the Ralphs located on Roscoe Boulevard and Topanga Canyon in Canoga Park (San Fernando Valley). Check out the comments section of this post for his great memories of the area!