No joke, “Zayreshopping” was an actual word coined by the company in 1975, the year these photos were taken. In their own words – “Zayreshopping is what we call the phenomenon we see so frequently: entire families shopping together in one of our stores. What makes it possible is that we have gathered together in one convenient location a broad diversity of merchandise assortments, ranging from fashion apparel to quality hardware, and from records and tapes to fabrics and yarn”.
The reality for Zayre (and for many other discount chains whose name didn’t begin with a “K”) was bleak at the time, but a major image revamp for Zayre was in the works and would launch the following year. These photos do a good job of showing the colorful hodgepodge (with a couple of ghostly superimposed models tossed in for good measure) that was Zayre in the early seventies.
Now if you’ll excuse me, I need to go Walmartshopping.