I’ve been more than a little swamped in this week leading up to spring break, and I’d hoped to have begun a decent history of Montgomery Ward on here by now. Sorry about that, but we’ll be ready for take-off soon!
In the meantime, here’s a look at the height of Wards fashion, in a great circa 1967 scene. This photo was taken in the ticketing area of the United Air Lines terminal at Chicago’s O’Hare International Airport. Evidently, white gloves and men’s hats were still in. (At Wards, at least!) The little girl in front is reading a “Little Audrey” comic book, while the young lady in the background (Older daughter? Secretary? Well-dressed complete stranger?) double-checks her ticket. The nuzzling couple are oblivious to it all.
I remembered today that I had another photo of virtually the same scene, ironically also circa 1967, from a publication entitled "City On The Go", a promotional book from the Chicago Association of Commerce and Industry. Fascinating stuff. Of course, it's nowhere near as artistically composed as the previous photo, and no ingenue in a buttercup coat (Thanks, Didi), girl with comic book or sweet nothings-whispering couple are to be seen. Just a few sailors and a bunch of "man in the gray-flannel suit" business types. It does show a much clearer view of the ticketing area, with the massive United flight information board and clock. American Airlines had one almost exactly like it, and both have long since been replaced with smaller TV screens up and down the terminal. The internally lit blue signage in the background was the O'Hare standard for many years after these photos were taken.