Sunday, December 23, 2007

Safeway's Season's Greetings

An 80-foot tall sequoia becomes a majestic Christmas tree in this 1965 Lake Oswego, Oregon view. Safeway endeared itself to the local community by sparing the tree when constructing their new marina-style store. When they subsequently sprung for annual lighting of the tree and appearances by Santa Claus, who would have shopped anywhere else?

Thanks to "Sputnikmoss" of the Portland Area Mid-Century Modern League for informing us that both the store and the tree still exist, at 401 A Avenue, Lake Oswego, Oregon. And they still feature the annual tree lighting celebration with Santa Claus!

4 comments:

  1. Awesome photo. I'm almost certain that the tree is still there...the Safeway is and has been remuddled.

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  2. Welcome, Mr. Stumptown - I'm a fan of your site. Good to know that the tree still exists. I wonder, 40years on, if they still decorate it.

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  3. I love your blog! You can see the tree and the Safeway on Google "streetview" maps. 401 A avenue, Lake Oswego, OR. Yes, they still have a tree lighting celebration with Santa Claus.

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  4. Sputnikmoss- I looked it up, and the place still looks great! And great to know they are carrying on their Christmas traditions!

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