Here’s a busy scene at the downtown Houston, Texas Woolworth store, from 1964. For a great many Americans, Woolworth’s was “America’s Christmas Store”, just as the pictured Santa Claus banners say. Woolworth, like its variety store competitors, had moved beyond the 10 cents price point eons ago by this time, but most items carried were still fairly small ticket. The expanded format of the Woolco stores would allow a much greater offering of large items, including television sets and furniture.
Since the Woolco program was still in its infancy, Woolworth stores like this were still the company’s mainstay. I really like the little Christmas trees throughout, and the internally lit signage.