You know, it just wouldn’t be Christmastime around here without stopping in at Sears. So, in keeping with our age-old (ok, three year-old) tradition, here we go! And a welcome sight this is – the brand-new Sears at the Tri-County Shopping Center in Springdale (Cincinnati), Ohio, as it appeared during its first Christmas season in 1967. The store still exists in what is now called Tri-County Mall, just off of Interstate 275.
It doesn’t take much to get people who grew up with the Sears Christmas Wish Book to talk on and on about it. In my family’s case, we would kill several hours over Thanksgiving weekend going through it (or the JCPenney Christmas Catalog, which was also excellent), making a list of things we hoped to find under the tree - in the interest of making it easy on the folks, of course. The list making was almost as much fun as the actual opening of the presents! (Note I said “almost”.)
For those who want to reminisce or were a bit too young to experience the “wish books”, I want to once again point you towards a fantastic website, appropriately enough called the “Wish Book Web”, where you’ll find an amazing collection of Christmas catalogs from the likes of Sears, Penneys, Wards and others, scanned in full. You may want to wait until after Christmas to check it out, though, or you might not get your shopping finished!