In this idyllic circa 1968 scene, a family is ready to head for home with a fine haul of Safeway-branded merchandise. The young lad seems to be playing a little tug of war with the cashier, who doesn't appear to be amused...or maybe she was about to break out in a big smile. The store decor is late 60's state-of-the-art for Safeway.Thursday, September 20, 2007
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In this idyllic circa 1968 scene, a family is ready to head for home with a fine haul of Safeway-branded merchandise. The young lad seems to be playing a little tug of war with the cashier, who doesn't appear to be amused...or maybe she was about to break out in a big smile. The store decor is late 60's state-of-the-art for Safeway.
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I bet she was thinking "Damn kid, give it to me before I pour that milk all over you."
ReplyDeleteWow... I remember those cartons. That color was Vitamin D.
ReplyDeleteI can't remember the color of the 2% milk. Tourquoise?
Scott
Good question...someone let us know, please!
ReplyDeleteI think the cashier was trying to confiscate that bill - because, if you look closely, you can tell it's not real money!
ReplyDeleteAnonymous – The reason for that is interesting – before the 1980’s, it was illegal to depict actual United States currency in advertising or entertainment mediums. So prior to that time, if you look carefully in any movie, tv show or ad made before then, it’s usually play money! I can remember reading somewhere that Don Regan, Reagan’s treasury secretary, opposed overturning the law, but it did get overturned.
ReplyDeleteSafeway was still using that packaging for Lucerne milk in the early 80s. Does anyone else remember the custom-made shopping carts that had the circle S logo integrated into the cart?
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