Sunday, September 30, 2007

The Men of Acme, 1956

Authoritative 1950's-style announcer voice: "Remember this, folks! When better markets are built, Acme Men will build them! Just look at these Acme Men...Men of foresight...Men of ingenuity...Men of zeal!"*

Zeal notwithstanding, Acme’s late 1950’s stores were fairly plain as a rule, with the only standout aspect being the “Acme Markets” logo (which by this time had evolved into a cool automobile fender-style script) above the awnings. The example shown below in a 1957 photo is typical of the period and portrays the design seen in a multitude of shopping center and free-standing Acme locations. From an architectural standpoint, much more interesting things would come from Acme in the 1960's.

Acme closed the 1950's with 870 stores, of which only 50 remained of the service type, the rest being self -service, and nearly $900 million in fiscal 1959 sales. Acme's co-founder and longtime president Samuel Robinson passed away in 1958.

*Not an actual commercial.

3 comments:

  1. ": "Remember this, folks! When better markets are built, Acme Men will build them! Just look at these Acme Men...Men of foresight...Men of ingenuity...Men of zeal!"*"

    What are they, Super Heroes?

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  2. Must've been. Look how big they are compared to the store! :)

    ReplyDelete