These photos of the new Kroger at Dallas’ much-ballyhooed NorthPark Shopping Center were taken shortly after opening, which occurred in July 1965. They show the store’s entrance (the young girls are wearing outfits that don’t appear all that out-of-style today), the floral department, increasingly a standard part of supermarkets in upscale areas but by no means universal yet, the gourmet foods shelf, same story, the bakery and produce areas, the frozen dessert case (They just taste expensive!) with a colored strip panel matching the bakery area walls, the straightforwardly named toiletries section and the paper goods section, flanked by a relatively small greeting card display. In the early 1970’s, supermarket greeting card sections would be vastly expanded due to the products’ high margins, larger average store footprints and relentless promotion on the part of the card manufacturers. The décor package for this store, including the two-toned valances, was used on a number of Krogers, both newly constructed and remodeled, during the 1965-66 period.