One of the great features of Alpha Beta supermarkets from the early 50's through the 70's was the company's practice of showing the town's name on the face of the local stores. If there were multiple Alpha Beta markets in the same town, the name would often reflect the area of town, street or shopping center in which the store was located. It's suprising to me that over the years, no other retail chain (to my knowledge at least) has picked up on this fairly inexpensive way to help strengthen the identity bond with their local communities.
These 1957 photos are from the pre-Acme ownership era, and show the Covina store (opened in 1953) and the newer La Puente store.
