On the same day in April 1966, Food Fair opened three stores in greater Philadelphia of this exact prototype, shown first in an artist’s rendering, than in a photo of the real thing (or one of the three real things, I guess). Look at it – an ordinary supermarket, transformed into something pretty special with the addition of the superb, Calder-esque metalwork out front.
Food Fair as a company was in fine shape at the time, coming off a $1.2 billion sales year and a tally of 554 stores (including 54 J.M. Fields department stores) located along the entire Eastern seaboard and as far away as Southern California (the 51 Fox Markets). The honeycomb-style logo was Food Fair’s standard in the 1960’s.
