New Looks for 7-Eleven in '67

The first four of these photos date from 1967, by which time 7-Eleven was beginning to vary their store appearance. The open front design was beginning to be phased out, and many of the existing open front stores underwent renovation to a more conventional window and door arrangement. This was ostensibly to allow the efficient use of newly-added air-conditioning units, but one could assume it was done to address security concerns as well.

Most of the new designs included some form of mansard roof with architectural shingles. Spanish tile was used to nice effect on selected Western and Florida area stores, and some even had cedar shake roofs. A very attractive colonial motif (complete with a rooftop cupola), pictured in the third photo, was implemented in a number of the company’s Eastern and Midwest markets, including Chicago.

I remember the colonial design well, and in at least one instance that I know of, Southland applied it to an entire shopping center, called (appropriately enough) "The Southland Center", which opened in late 1967 on Algonquin Road near the Wilke Road intersection in Rolling Meadows , a northwest suburb of Chicago. This center, in addition to having a 7-Eleven, housed a snack shop (which I remember much more than that particular 7-Eleven), a beauty shop, barber shop, and a number of other small stores. It had a two-story section in the middle, where Southland’s Chicago-area regional offices were housed. It still stands, but sadly the colonial façade has been refaced with stucco (an all-too-common fate of 50’s and 60’s era shopping centers) in a style I like to call “yecch modern”. Hilariously, the cupola still exists as before. Southland, the 7-Eleven and all of their original tenants, like Elvis, have long since “left the building”.

The last photo is from 1968 and shows a sign with the company’s brand new logo, no doubt a very familiar sight to all because it's the same one in use today. Behind the sign is a Southland –owned “Midwest Farms” dairy truck, sporting the new image that Southland rolled out for all of its dairy divisions that year.

Update 7/17/10 - Thanks to AB for identifying the location of the Spanish-tiled store in the second photo - still operating as a 7-Eleven at the corner of Las Olas Boulevard and 16th Street in Fort Lauderdale, Florida!

Serving You Better....Saving You More

Time for a tip of the hat to another major Chicago-based grocery chain - the late, great National Tea Company. Through the first half of the twentieth century, National was one of the largest Chicago-area chains, but gradually lost its market dominance to Jewel (and later to Dominick's) through the 50's and 60's. In its heyday, National was a force in many key Midwestern markets - Chicago, Minneapolis, St. Louis, Detroit, Milwaukee and several smaller cities.

By the time I came around in the 60's and early 70's, National was fading fast. My folks shopped at two different National stores on an infrequent basis, one on the corner of Elmhurst Rd. and Dempster St. in Mount Prospect, which was torn down and replaced by a Venture/A&P combination around 1975 or 6, and another on Kirchoff Rd. in Rolling Meadows which was right next to a Topps "Discount City" Department Store. The Mt. Prospect store resembled the one shown in the third photo above. The Rolling Meadows store was kind of cool-looking. It was opened in 1961 and had only been open a few years before it was was remodeled and given a very "60's" white facade (which it shared with the Topps store) with both store names rendered in the National logo-style neon block lettering. The Topps lettering was green neon and the National lettering was red neon (or maybe vice-versa - hey, it's been a long time!). They looked fantastic at night. The last I saw of it, which was about a year ago, the building still stood - although I believe it was vacant. The 60's facade has long since been replaced.

The photos above are circa 1958. The locations are unknown, although the first store sports a Sanders Bakery sign, indicating that it must have been a Detroit-area store. Sanders was a well known bakery in the Detroit area and was featured in the National stores there.